Le Beaujolais Est Arrivé! Beaujolais Nouveau, That is! Just in Time for Thanksgiving

Beaujolais Release Party!

The 2011 New Beaujolais has arrived! Every year in November on the third Thursday at 12:01am bottles of Beaujolais Nouveau arrive at your local retailer and the celebration begins.
Release parties can be found most anywhere on the Thursday before Thanksgiving!



What is Beaujolias Nouveau? What’s the celebration all about?

Beaujolais Nouveau is a red wine made from 100% Gamay grapes from the Beaujolais Region of Burgundy,France.This tradition begins when the “new” Beaujolais is picked,fermented and bottled and is ready to be consumed within a matter of weeks.
After a successful harvest, a celebration begins with sampling the “new” wine
as a predictor of the success of the growing season. The celebration made its way to the US about 60 years ago and many Release Parties can be attended all around the country.

(Pictured are Andie and her “Beau”)

The style is fresh, light and fruity and very easy to drink. Characteristically, a Beaujolais Nouveau fills the mouth with juicy, red fruits and bubblegum with hints of spice such as cinnamon. Drink this wine while its young. The balanced tannins and acid make it a DRINK NOW wine!
George DuBoeuf’s 2011 Beaujolais Nouveau is a particularly good vintage this year! You must grab a bottle. This wine is surprisingly complex and packed with juicy fresh fruit and a delightful balance of mild tannins and fresh, balanced acidity.

For the best flavor,be sure to serve this slightly chilled. Of course, this will pair well with your roasted or deep-fried turkey and cranberry relish but you might want to grab an extra bottle or two for your brick-oven pizzas,pasta dishes and burgers. Beaujolais Nouveau is a extremely fresh and food friendly wine. Remember, DRINK NOW! If you are in the mood to hold on
to a bottle of Beaujolais,head to the wine shop and grab a bottle of Beaujolais Cru and Beaujolais Villages for that!


Thursday night I attended a Beaujolais Nouveau 2011 Release Party hosted by the National Multiple Sclerosis Society in Brentwood,TN and Jimmy Collins, Wine Expert and District Manager of W.J.Deutsch & Sons,Ltd.
(pictured are Jimmy ,Lisa ,Andie)





The celebration began with the Break Dancers parading in with cases of Beaujolais Nouveau.







We were entertained by the Break Dancers and Juggling…..



I think NEXT YEAR I will host a  2012 Beaujolais Release Party!







Diane Payne’s appetizers were delicious.

She provided Warm Olive Tapenade and Swiss Cheese Crostini’s and bite-sized Tomato and Basil Biscuit quiches. YUM!




The label is no accident. Every year, a contest is held by Georges Duboeuf for the honor of the Label Art for each release. This year’s label features a one of a kind graffiti-inspired label by Kaves.


Visit Georges Duboeuf’s Fan Page on Facebook for tips on your own Release Party and celebrations in your town.


Pricing for Beaujolais is friendly too! You should be able to purchase a bottle for
around $15 or under. Check your local wine shops to purchase. Hurry! There IS a limited supply.


Happy Thanksgiving! Enjoy your Beaujolias Nouveau with your friends,family and food!

Don’t forget to chill!


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